Assistant Manager, Campaign
7 days ago
**Job Description**:
**Job description**:
- Drive food business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty
- Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning
- React fast to mid-campaign performance and optimize in between campaign activities
- Analyze reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach
- Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.
**Qualifications**:
- At least 5 years of experience in marketing esp. in FMCG or e-commerce
- Bachelor or Master degree in Marketing, Business administration, or other related fields
- Proficiency in optimizing and executing SEM, PPC as well as Paid Ads, and Display Advertising
- Able to use consumer insights and human psychology to come up with and develop creative marketing tactics
- Proven ability to orchestrate large campaigns spanning numerous marketing channels
- Results and performance driven, preferring data to drive your everyday decisions
- Possess a hands-on mentality and an analytical and structured way of working
- Able to operate successfully in a lean, fast-paced organization to scale quickly
- Self-motivated with a focus to exceed set goals
- Comfortable adapting to new technologies
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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