Senior Marketing Executive

**Company Description**
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets**.** These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

**Key Performance Indicators**:

- Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.
- Adherence to timelines and budgets.
- Marketing KPI vs performance report

**Key Responsibilities**

PLANNING & CAMPAIGN MANAGEMENT:

- Work with show teams to plan product (largely B2B exhibitions) marketing campaigns to meet strategic objectives.
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
- Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.
- Develop marketing budgets in line with plans and maintain budget trackers.
- Appoint and manage external suppliers.
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
- Optimise spend across marketing channels.
- Identify paid media requirements and negotiate media buy (either directly or through an agency).
- Recommend website strategy to maximise relevant traffic and conversion.

**ANALYSIS & INSIGHT**:

- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
- Share relevant insights with sales and event team to drive revenues or pursue new opportunities.
- Analyse and report trends over time and use these insights to build more effective campaigns.
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
- Use recommended campaign analytics dashboards daily to monitor performance.
- Build a culture of testing and metrics-driven decision making in the team.
- Share case studies with marketers within the team, division and Global Exhibitions.

**MARKETING EXECUTION**:

- Identify target universe and key segments within target universe.
- Develop personas, value propositions and messaging for each of the key segments.
- Copy writing - according to strengths within the team - in line with the content calendar and messaging.
- Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.
- Monitor and adjust digital marketing activity based on performance metrics.
- Manage PR agency (internal or external) with input from event manager/event director.
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
- Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.
- Coordinate the design and production of all marketing collateral to be determined within the marketing plan.

**TEAM MANAGEMENT**:

- Provide guidance, feedback and inspiration to line reports/assisting team.
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
- Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap.
- Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
- Reflect the high-performance culture of the marketing team.
- Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team.

**Qualifications** Background Knowledge, Skills & Experience**:

- 2-3 years as a Marketing Executive (specialist) or 1 year as a senior marketing executive
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
- Database development and growth including segmentation / advanced targeting.
- Building relationships with partners and stakeholders.
- Analytical and questioning mindset.
- Significant exposure to design and print suppliers / agencies.
- Strong copywriting skills.
- Deadline and target driven.
- Experience of working in a pressurised environment.
- Excellent verbal