Senior Marketing Executive

1 week ago

กรงเทพมหานคร, Thailand AirAsia Full time

**Job Description**:
**Senior Marketing Executive**

**Responsibilities:

- **
- Assist Product Manager to initiate and develop branding campaigns, new route launch plans & year plans
- Assist Senior Product Manager to develop and implement branding & marketing strategy & activity (ATL & BTL) for assigned routes and ancillary products to meet business objectives and KPIs
- Coordinate with cross functions, agencies, partners to to implement/drive key actions & internal process related to his/her route or market and Support Sales & Distribution project
- Understand behaviors / insight of travelers in the responsible market / route
- Plan and implement weekly promotion aligning with Senior Product Manager
- Update and monitor A&P budget & spending
- Track data and develop regularly report and all related reports
- Monitor route performance and competitive movement of the responsibility market to update team. Conduct market visit monthly to update market trend and propose action plan
- Assist social media team on social media content and campaign

**Requirements:

- **
- Experience in marketing esp. in FMCG or e-commerce
- Bachelor or Master degree in Marketing, Business administration, or other related fields
- Agile, Opportunistic, Innovative, Net-savvy
- Initiative and Flexible
- Keens on numbers with high analytical skill
- Work well under pressure
- Fluent command in English and Chinese will be an advantage
- Available to work at Don Mueng area

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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