Trade Plan Manager
2 weeks ago
To initiate, develop and execute trade promotions, long-term trade scheme and instore execution for both sell in and sell out mechanisms.
Closely work with Marketing Team to develop channel-specific trade tool sales kit and instore materials.
Closely work with Operations to deliver trade promotions to sales team and act as a center for channel, regarding trade part.
To evaluate and analyze promotions performance and effectiveness and recommend the appropriate corrective plan to close the gap (if any) and better plan for future.
To deliver excellent insight into trade performance in order to shift the better business performance and collaborate with related stakeholders closely.
To prepare and conduct trade gap analysis and initiate trade plan and its activities.
To quantify and value all future trade plan activity and forecasting potential trade.
To prepare and brief periodic plan including required mechanic, space allocation etc. to team.
To ensure appropriate lead-times are identified and controlled to delivers all KPIs.
**Qualifications**:
Bachelor s degree or higher in Marketing, Business Management and Trade or any related field.
Having at least 5 years of experiences in Trade Marketing, Trade Planning and Promotion especially for Traditional Trade Channel in FMCG business background would be preferable.
Stakeholder Management.
Data Analysis and Report preparation.
Promotion Planning and Analytic.
Lotus's.
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand.
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