Product Marketing

1 week ago


กรงเทพมหานคร, Thailand Argyll Scott Full time

Argyll Scott is working with a leading innovation company in central Bangkok that combines the power of AI in asset integrity management. According to the expansion of their business growth, they are now expanding the team of **"Product Marketing"**

**Key responsibilities**:

- Identify potential customers and develop customer persona and strategy in each industry
- Analyze the market competitiveness and mapping each competitor to find the differentiate
- Develop product-market fit strategy and key features for each target segment
- Create a marketing plan for the company's products and services with the marketing team, including key messages, activities, channels to attract leads, expand the market and build relationships.
- Visit customer to get customer insight requirements with the commercial team
- Work with marketing teams to ensure marketing campaigns, activities, and communication message
- Evaluate the result of marketing campaigns to identify improvements
- Collaborate with product team and another team to design a new product for customer

**Requirements**:

- Minimum 2-3 years experience in product marketing, product management, brand management, marketing strategy
- Proven experience in market analysis and strategy
- Experience in deep-tech technology or industrial product is a plus
- Good command of spoken and written in English
- Thai nationality only

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.


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