B2b Product Marketing- Marketing Solutions
7 days ago
Develop compelling B2B product positioning and narratives that resonate with our target customers and differentiate our solutions in the Southeast Asia region.
Understand the unique value propositions of Lazada Sponsored Solutions and articulate them clearly to internal and external stakeholders.
Demonstrate a deep understanding of e-commerce platforms, their economic models, and the value they provide to sellers.
Leverage this knowledge to shape B2B product strategies and marketing campaigns that drive seller engagement and success.
Lead the development of engaging and informative marketing content for assigned product domains and projects.
Manage product launches from conception to execution, ensuring consistent communication with stakeholders and timely delivery of deliverables.
Contribute to the success of B2B marketing campaigns, primarily through owned channels.
Conduct thorough market research to identify target seller customer segments, understand their needs, and analyze product use cases.
Develop detailed seller personas to guide product positioning and messaging.
Partner with the sales team to provide them with the necessary knowledge and tools to effectively pitch Lazada Sponsored Solutions.
Manage key B2B marketing operations, including governance, traffic generation and more..
**Education**: Bachelor's degree in Business, Marketing or related fields.
**Experience**: 5+ years of experience in product marketing, preferably in e-commerce, B2B and/or advertising industries in Southeast Asia.
Strong understanding of e-commerce platforms, advertising solutions, and B2B marketing strategies.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Proven track record of developing compelling B2B product positioning and narratives.
Project management experience, with the ability to lead cross-functional initiatives.
Analytical skills, familiarity with marketing analytics tools, experience conducting market research and e-commerce.
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