B2b Product Marketing Senior Associate/manager,-marketing Solution
4 days ago
Location:
**Thailand**
- Department: Commercial
- Location: Thailand
**Responsibilities**:
- B2B Product Positioning and Narratives:
- Develop compelling B2B product positioning and narratives that resonate with our target customers and differentiate our solutions in the Southeast Asia region.
- Understand the unique value propositions of Lazada Sponsored Solutions and articulate them clearly to internal and external stakeholders.
- E-commerce Expertise:
- Demonstrate a deep understanding of e-commerce platforms, their economic models, and the value they provide to sellers.
- Leverage this knowledge to shape B2B product strategies and marketing campaigns that drive seller engagement and success.
- Content Development and Project Management:
- Lead the development of engaging and informative marketing content for assigned product domains and projects.
- Manage product launches from conception to execution, ensuring consistent communication with stakeholders and timely delivery of deliverables.
- Contribute to the success of B2B marketing campaigns, primarily through owned channels.
- Market Research and Analysis:
- Conduct thorough market research to identify target seller customer segments, understand their needs, and analyze product use cases.
- Develop detailed seller personas to guide product positioning and messaging.
- Sales Enablement and B2B Marketing Operations:
- Partner with the sales team to provide them with the necessary knowledge and tools to effectively pitch Lazada Sponsored Solutions.
- Manage key B2B marketing operations, including governance, traffic generation and more.
**Job Requirements**
- Qualifications:
- Education: Bachelor's degree in Busines, Marketing or related fields.
- Experience: 5+ years of experience in product marketing, preferably in e-commerce, B2B and/or advertising industries in Southeast Asia.
- Skills:
- Strong understanding of e-commerce platforms, advertising solutions, and B2B marketing strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Proven track record of developing compelling B2B product positioning and narratives.
- Project management experience, with the ability to lead cross-functional initiatives.
- Analytical skills, familiarity with marketing analytics tools, experience conducting market research and e-commerce
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