Senior Product Manager

7 days ago


กรงเทพมหานคร, Thailand Parfums Christian Dior Full time

**Position**:
Since 1947, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirely.

Reporting to Marketing Manager, and responsible for develop & implement the marketing programs, monitor the results and take corrective actions.

**Job Description**:
**1. PRODUCT**
- To study and prepare the marketing plan in order to execute new product launches for makeup with effective campaign based on corporate objectives and strategies.
- To develop sales forecasts for makeup for sellable and non-sellable items, update the master forecasting file or other forecasting tools to ensure updated and sufficient information to supply chain.
- To always monitor new products launch results sharing with team and need to adjust quantity forecast, if needed.
- To work closely with Regional Category Managers and Regional Demand Planner on product forecast trend, launch elements/ execution plan and/or the reports.
- To collect competitor activities information data to derive learnings for future plan improvement.

**2. PR & COMMUNICATION**
- To work closely with the PR & Communication Manager to ensure all the PR and Communication are implemented properly and efficiently and can cover the aimed target group under that budget allowance.
- To co-organize the new makeup’s press event
- To develop/maintain close relationship with all segments of the press, including key media.
- To responsible for Dior’s Line Official Account and be a center to laison with Regional media team to validate the schedule and contents. Ensure the materials and messages will be sent properly.

**3. PROMOTION**
- To review and plan items according to new product launches schedule and activities planned in the marketing calendar.
- To supervise orders preparation to Singapore platform (done by marketing coordinator): review stock reports regularly, control the inventory of menu items (samples, testers, GWPs, *etc.) and local promotional materials.
- To create an initiate promotional programs/campaigns to drive sales; involve the sales team & trainers in the development stage to collect input and ensure their support for effective, efficient implementation.
- To be the project leader in promoting Dior Boutique just in case we develop the boutique in the future.

**4. MERCHANDISING**
- To ensure a proper counter makeup merchandizing tools are correctly forecasted and are shipped to the counter on time.
- To work closely with VM team to ensure the quantity and quality of all locally produced elements such as POSM tools are sufficient and meet Dior standards.
- To visit counter for monitoring new product execution, competitor insight and market environment.

**5. CRM**
- To monitor the effectiveness on makeup penetration and makeup loyalty program
- To review with CRM Manager on the feedback of s makeup launch materials

**Profile**:
**Key Competencies & Profile**:

- Experiences in Product Manager for 5 years, with proficiency in marketing activities.
- Familiar with beauty and cosmetics industry
- Good communication and analytical skills, strong organization capability, and people-acumen.
- University graduate or above. Master in Marketing is preferred.



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