Head of Marketing, Thailand

1 week ago

Thailand PropertyGuru Pte Ltd Full time

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

We are seeking a Head of Marketing for Thailand who can drive full funnel growth across consumer and customer segments. This role is right for someone with deep performance and startup experience who can build, test, and scale growth engines. You will lead brand, performance, lifecycle, social, PR, and agent marketing with full accountability for Thailand growth outcomes.

**Key Responsibilities**

**Growth and Performance**

  • Own the Thailand growth strategy with clear focus on acquisition, activation, and retention.
  • Run performance marketing across search, social, app, and emerging channels.
  • Drive continuous testing and optimization to improve CAC, ROAS, conversion rates, and traffic quality.

**Brand and Consumer Marketing**

  • Shape the Thailand brand narrative and deliver culturally relevant campaigns.
  • Build strong social and content programs that drive awareness and engagement.
  • Lead PR and partnerships that strengthen trust and market presence.

**Lifecycle and Agent Marketing**

  • Create marketing programs that improve agent acquisition, engagement, and platform usage.
  • Work with sales teams to support adoption and long term customer value.

**Insight and Leadership**

  • Use data to diagnose issues, prioritise opportunities, and guide investment.
  • Establish a clear operating rhythm for planning, experiments, and reviews.
  • Lead and develop a high performing team across performance, brand, and customer marketing.

**Required Skills and Experience**

  • Eight or more years in growth, performance, or startup environments with ownership of full funnel metrics.
  • Strong analytical skills with deep understanding of CAC, ROAS, LTV, attribution, and experimentation.
  • Proven ability to run both performance and brand initiatives that reinforce each other.
  • Strong leadership skills and experience managing multi discipline teams.
  • Cultural fluency and deep knowledge of the Thailand market.

**Our commitment to you**

  • Hybrid flexible working that focuses on outcomes over hours.
  • Holistic rewards package covering your financial, physical & mental health.
  • Multi-directional career development across all levels.
  • Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

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