Marketing Executive
5 days ago
For over 30 years, **APRIL International**has specialized in providing innovative international health insurance solutions. We design, distribute, and manage insurance plans and assistance services for individuals and businesses worldwide. With teams operating across Asia, Europe, and the Americas, we are committed to ensuring our members have access to the best care, no matter where they are.
As part of the **APRIL Group**, an insurance specialist with 2,300 employees across 16 countries, we are dedicated to simplifying insurance and delivering exceptional customer experiences.
**Job Overview**:
We are looking for a dynamic and proactive**Marketing Executive** to join our expanding team. In this exciting role, you will play a key part in supporting marketing efforts as we **expand into new countries**. Working closely with Marketing Managers based in Asia and France, as well as other internal teams, you will contribute to driving strategic initiatives, coordinating projects, and managing marketing activities across multiple territories.
Beyond supporting new territory expansion, you may also assist the broader marketing team with global campaigns and initiatives. This is an excellent opportunity for a skilled marketing professional who thrives in a fast-paced, international environment.
**Key Responsibilities**
**New Countries Expansion**
You will contribute to the successful launch and growth of APRIL International in new markets through:
- **Marketing Material Development**:
- **Communication Plan Development**:
Create and coordinate the execution of communication strategies, including public relations (PR) initiatives, to support market entry.
- **On-Site Commercial Activities**:
Organise and participate in events, networking opportunities, and other local business development activities.
- **Broker Integration and Training**:
Support the onboarding of new brokers on our platform ‘APRIL On’ by providing training and ensuring smooth collaboration. Coordinate the setup of new products with insurers and internal teams.
- **Product Page Creation**:
Coordinate the development and publishing of product pages on the APRIL International website.
- **Back Office Integration**:
Work with IT and network teams to configure provider networks and ensure documents are accessible on the member portal and the Easy Claim app.
**General Marketing Support**
- Contribute to the broader global marketing team’s initiatives, including digital marketing campaigns, content creation, and promotional activities.
**Required Skills and Competencies**
- **Experience**: Minimum of 5 years of experience in marketing, preferably in an international or cross-functional environment.
- **Project Management**: Strong organisational and project management skills to handle multiple tasks, deadlines, and stakeholders.
- **Communication**: Exceptional communication and coordination abilities, with the ability to collaborate effectively across teams and cultures.
- **Marketing Expertise**: Proven experience in creating and managing marketing materials, digital content, and communication strategies.
- **Market Research**: Ability to conduct market research and analysis to support expansion into new territories.
- **Teamwork & Independence**: A self-starter who can work independently while contributing to a collaborative team environment.
- **Digital Fluency**: Familiarity with digital marketing tools and platforms is a plus.
- **Languages**: Fluency in English is essential. Proficiency in additional languages such as Spanish, Arabic, or others is a plus.
**Why Join Us?**
- Be part of an innovative, people-focused company with a global presence and a reputation for excellence.
- Work on exciting international projects that have a tangible impact on the company’s growth.
- Collaborate with talented professionals across multiple countries and cultures.
- Enjoy opportunities for professional development in a dynamic and fast-paced environment.
Take the next step in your career and join us in our mission to make international healthcare accessible and seamless for our members worldwide.
**About APRIL International Care**
APRIL International Care is committed to fostering a diverse and inclusive workplace. We believe that innovation thrives in an environment where different perspectives and ideas come together.
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