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Senior Brand Manager

2 weeks ago

กรงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

Strategize the innovation plan and portfolio roadmap to generate the new growth engine.
Lead the process of developing the strong insightful and differentiated concept to deliver the winning products until successfully go to market.
Develop the impact and full launch plan to deliver the successful business and brand objectives.
Work closely with cross functional team - trade, sales, finance, R&D, factory with the least supervision.
Work with agency/or creatively develop the IMC to drive campaign idea in every touchpoints/channels.
Understand P&L of accountable business/manage budget to maximize ROI, and cost control.
Monitor sales performance and drive to reach the business target.
Potentially lead on the key projects on digital marketing/strategic partners with some key teams to drive strong IMC with solid digital marketing plan.
Strong marketing experience in either product innovation/ brand development/ brand building in FMCG.
Be able to orchestrate digital marketing plan - social, performance marketing together with the offline to drive the business result.
Understand the e-commerce mechanism in order to leverage the merits for business beneficial.
Strategic thinking with the ability to creatively maximize the resources.
Mature, positive attitude, entrepreneurial spirt with growth mindset. Be able to work under pressure.
Strong leadership skills with the ability to inspire, lead, and collaborate with others.
**Job skills required**: Finance, Digital Marketing