Customer Marketing Manager
2 weeks ago
**Responsibilities**
- Act as a partner with Sales key account - CVS to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
- Ensure successful execution and, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
- Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of CVS.
- Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. JBP, Workshop, trail project and etc. Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy
Business Results
- Annual Volume Objective
- Plan across all categories, all brands in CVS
- Integrated trade marketing calendar
- Cost (TM & TM process)
- Continuous improve store coverage
- Improve share of assortment
- Lead Category-Management project
- Define & develop “Channel Strategy - by FORMAT, by Channel
- Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
- Developing business skills & taking lead on category initiatives, in order to grow category across segment
- Lead Assortment Review for SKUs’ Rationalization
- Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, assortment strategy
- Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching
**Qualifications**
- Bachelor Degree in related field
- 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Leadership skills, Strong project mgt skills, able to lead and drive actions
- Strong analytical skills, turning insight into actions.
- Innovative thinking: able to lead team in new ways of thinking and Execution.
- Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experienced in Channel development and driving category-captaincy would be benefit
- Experienced with direct retailers’ contacts or shopper research/category management process
- Strong in dealing with data-intelligence agency
- Experienced in Channel development
- Strong in dealing with data-intelligence agency
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