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Commercial Intelligence Manager

2 weeks ago

กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
124402 - Bangkok, Bangkok, Thailand

**Position**: Commercial Intelligence Manager
**Report to**:Retail Marketing Team Leader
**Location**: Klongtoey, Bangkok, Thailand
(The office is not connected to MRT/ BTS / Parking lot is provided for employees)

**Summary**
This role will work closely with Retail Marketing, Sales & data engineers to develop and run statistical models to understand how promotion activities drive shoppers behavior and how we can maximize the opportunities in the fast moving consumers industry. You will partner with Finance and Retail Marketing/Customer Development leaders/ data engineers to build end-to-end data pipelines.

This role will have an exposure to senior leadership as we communicate results and provide scientific guidance to the business. You will analyze large amounts of business data, automate, scale the analysis, and develop metrics that will enable us to continually delight our consumers. As a member of Customer Development organization, you will be assigned to work with various teams to help develop a data visualization for the Customer Development community which will be beneficial for the analytics and strengthen day-to-day operation.

**Role** **Responsibilities**:
1. ADVANCED ANALYTICS
- Lead Advanced Price & Promo Analytic
- Build models and tools using technical knowledge in machine learning, statistical modeling, probability and decision theory, and other quantitative techniques.
- Price/ promo automation and improve upon existing methodologies by developing new data sources, testing model enhancements, and fine-tuning model parameters
- Turn the insight from Price analytic into Promo guideline
- Communicating verbally and in writing to business customers and leadership team with various levels of technical knowledge, as well as sharing insights and recommendations
- Visualization tool (Explore Power BI, Tableau, Google studio)
- Promotion ROI, Investment and profitability
- Predictive analytics
- Prescriptive analytics

2.PROMOTION GUIDELINE (Strategic into action)
- ROI by channel/ category
- Pre and Post evaluation of themes promotion
- Reduce no. of small/ non performed promotion
- Suggestion on promotion optimization using Red/Yellow/Green boxes (stop,reinvest,accelerate)
- Promotion Guideline
- Develop guideline/ recommend the mechanic for theme promotion
- Develop guideline/ TPR rate for price promotion
- Develop the recommended combo (PnP study)
- Develop the ""Golden rule"" as part of guideline
- Theme promotion
- Evaluate category theme (impact to category)
- Suggest step promotion / mechanic

3.DATA VISUALISATION
- Design and build publication-ready data visualizations using diverse sets of large data
- Transform, improve and integrate data, depending on the business requirements
- Make large data sets useful and meaningful

4.TEAM CAPABILITY BUILDING
- Strengthen Pricing capability
- 1) Be expert on P&P
- 2) Lead regular learning & sharing forum (cross function)
- 3) End-to-end process improvement

**Qualification**:
**Education**
- Master or Bachelor Degree in business, statistics, information system or related field
**Experience Data**
- Analyst/Data Scientist/Trade Marketing /Financial experience in FMCG sector
- Multiple years of experience working with large-scale, complex datasets to create/optimize machine learning, predictive, forecasting, and/or optimization models.
**Generic Competencies**
- Essential: Communication, Influence/Negotiation, Consumer/Customer focussed, Teamwork & Collaboration and Strong English proficiency
- Desirable: Fostering Experimentation, Driving Innovation, Developing & Coaching people
**Functional Competencies**
- Essential: Consumer & Shopper Insight, Category Management, Trade Understanding.
- Desirable: Business & Financial Analysis
- Proven ability to convey rigorous technical concepts and considerations to non-experts
- Excellent analytical skills
- Ability to work with large amounts of information and see the “bigger picture”
- Comfortable with juggling facts, figures, and number crunching

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet