Convenience Retail Manager

Growing the Take Care of Your Car (TCOYC) category. TCOYC currently contributes nearly 90% of the Non-Fuels income in Mobility Thailand. With a network of ca. 400 Shell Helix Oil Change Plus (SHOC+) on Mobility sites, the business is one of the largest Lubricants and Car Care offerings in the B2C segment in Thailand. Mobility Thailand is also growing its offering for the 2 wheeler segment by building nearly 200 Shell Advance Motorcycle Care Express (SAMCE).
**Scaling up the Shell Café business**: Mobility Thailand has grown the Shell Café network in recent years with the aim to have over 300 Shell Cafés selling Coffee, snacks and convenience categories. The ambition to is grow the Coffee, fresh food, snacks and convenience retail categories to a material contributor to the Mobility Thailand business in line with the Global Mobility strategy.
Leading the identification and development of new partnership and alliance opportunities: Mobility Thailand has several alliances and partnerships in place that contribute to the offering at Mobility sites. With over 20,000 sq m of available capacity growth in Alliances is a key growth lever. This includes enhancing the strategy of CR business for Shell with a win-win perspective for company, partners, and Retailers.
The Convenience Retail Manager role will offer development towards several commercial leadership roles. This is a high profile role that offers opportunities to showcase leadership, and commercial capabilities to senior stakeholders in Thailand and in the region. The successful applicant will have the platform and the empowerment to make a substantial positive impact on Thailand Mobility business.
Lead the Convenience Retail team and the broader Mobility team towards delivery of CR/Non-Fuels Retail (NFR) strategy, ambition and targets.
Develop new strategies, enhance existing tactics, and flawlessly implement Convenience Retail plans for the market unit.
Lead, coach & direct the implementation of all NFR activities to maintain a competitive advantage for Mobility.
In collaboration with Sales, Operations, Network and Fuels Marketing team, you will contribute to the delivery of the integrated Mobility agenda for Thailand.
Develop, negotiate, deploy, and manage third party contracts that exist/will exist within the Shell Mobility network, including co-locators, on-the-go services, suppliers and vendors.
Develop integrated co-locator partnership strategy (approach, road to market and launch) and be accountable for executon of the strategy, including delivery of capx nd opex plans and delivering profitability.
Develop and drive the CR agenda through effective collaboration with other functions in Mobility Thailand to ensure a high standard of delivery and compliance at Mobility sites, utilizing Continuous Improvement techniques to drive simplicity and efficiency into business processes.
Be the custodian of CR Pricing Policy.
Develop a compelling CR offer appropriate to the different customer segments and maximizing opportunities with product range/choice/supply.
Work with Operations and Sales teams to build the right skills/capabilities on site to deliver the integrated offering.
Implement all CR/NFR marketing activities within budget and time frame to achieve the financial targets for the business.
Own and control the CR/NFR profitability/budgets and provide input into the annual planning process to drive and improve NFR profitability for the longer term.
Interface with our suppliers and strategic CR partners and ensure cost-effective procurement for the CR business.
Act as the overall focal for T&R and CR SP&A planning as the Marketing Integration Lead from CR.
Accountable for Shell Shuan Shim legendary brand.
What we need from you.
We are actively seeking individuals with a proven track record of leadership in teams, preferably within the Mobility/Convenience Retail sector. Your experience in sales, marketing, and business development, along with a demonstrated ability to drive value, will be highly valued.
**Commercial Acumen**: Your business-driven mindset and entrepreneurial spirit allow you to navigate complex challenges strategically.
**Demonstrated leadership**: Your ability to coach, motivate and inspire others to develop and lead others towards exceptional results.
**Effective Communication**: As a skilled communicator, you can influence, persuade, and coach others to achieve outstanding results.
**Strategic Thinking**: You approach problems with a forward-thinking mindset, considering long-term impact and innovative solutions.
**Stakeholder Management**: You excel at building strong relationships and collaborating effectively with various stakeholders.
**Energy and Passion**: Your self-starting attitude and unwavering commitment contribute to delivering exceptional success.
**Customer Focus**: You understand consumer demand and prioritize customer satisfaction.
**Bilingual Proficiency**: Fluent communication skills in both Thai and English (writin