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Trade Marketing Manager

3 weeks ago

กรงเทพมหานคร, Thailand PRTR Full time

More than just a recruitment company. At PRTR, we have been a part of our customers’ success for 27 years as their total HR solutions partner. With 450 dedicated professionals and over 11,000 outsourced staff, we are here to be Your Partner In People because PRTR believes in the power of people.

**Role Purpose**:

- To be a channel specialist in Modern trade and E-Commerce channels with rigid channel and category strategies and action plans.

**Key Accountabilities**:

- Developing channel strategy and action plans regarding 4Ps and leading the overall GTM, category, and shopper agenda for the responsible category.
- Providing analysis and insights from Trade Data, Nielsen, Hatch, and C Smart to create the selling story for Category Development & Channel Development.
- Implementing channel execution plans and ensuring effectiveness to achieve sales target, distribution, budget, marketing campaign objectives, category strategy, and in-store execution excellence.
- Developing in-store & online activation including premium and POP materials to support the campaign and meet the campaign objectives.
- Managing trade investment spending for responsible channels and categories efficiently.
- Working closely with the sales team, marketing team, and other cross-functions to drive channel execution plan and achieve the most effective results.
- Providing monthly sales briefs with the sales team to ensure effective implementation of in-store promotion, visibility, and perfect execution.
- Monitoring and evaluating trade promotion programs with financial and combined aspects to clearly define key learnings for future improvement and opportunities.
- Developing NPD launch execution plans to serve brand objectives and strongly drive NPD performance.
- Leading category and business review including Category reset and creating category growth strategy and action plans with key customers.

**Qualifications**:

- Master's Degree in Business related area (preferred).
- Worked in the FMCG industry in sales and trade marketing areas.
- At least 5 years experience.
- Experience in performing related roles within trade marketing functions with a proven record.
- Strong analytical and strategic thinking skills.
- Strong skills in communication, influencing, and collaboration.
- Strong skills in English communication (both speaking and writing) are a mandated requirement.