Pricing and Promotion Manager
6 days ago
**Responsibilities**:
- Develop and implement pricing strategies and policies that align with the organization’s overall sales and profitability goals.
- Conduct market research and analysis to understand customer preferences, competitive landscape, and industry trends related to pricing and promotions.
- Monitor and analyze competitor pricing and promotional activities to identify market opportunities and make pricing recommendations.
- Collaborate with sales, marketing, and product teams to develop pricing and promotional plans that support product launches, seasonal campaigns, and other sales initiatives.
- Evaluate pricing performance and profitability, and make adjustments as needed to ensure competitiveness and maximize revenue.
- Work closely with finance and accounting teams to analyze pricing data, including margins, discounts, and volume rebates.
- Monitor pricing compliance and ensure adherence to pricing policies and guidelines.
- Develop and maintain pricing models and tools to support pricing analysis and decision-making processes.
- Provide pricing guidance and recommendations to sales teams and channel partners to optimize deal structures and maximize revenue.
- Collaborate with trade marketing teams to develop and execute promotional campaigns and activities.
- Track and analyze the effectiveness of promotional campaigns, including ROI analysis and post-promotion evaluations.
- Identify opportunities for process improvements and automation to streamline pricing and promotional activities.
- Stay updated on industry trends, market dynamics, and regulatory changes that may impact pricing strategies and promotions.
- Maintain strong relationships with key stakeholders, including sales teams, customers, and vendors, to ensure alignment and effective communication.
**Qualifications**:
- Bachelor’s degree in business, marketing, finance, or a related field. MBA or advanced degree is a plus.
- Proven experience in pricing and promotions management, preferably in a trade-related industry or consumer goods sector.
- Strong analytical skills with the ability to interpret complex pricing data and market information.
- Solid understanding of pricing strategies, pricing models, and pricing optimization techniques.
- Knowledge of trade marketing and promotional activities, including campaign planning and execution.
- Familiarity with pricing software and tools, as well as proficiency in Microsoft Excel for data analysis.
- Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
- Strong negotiation and decision-making abilities to drive pricing and promotional initiatives.
- Detail-oriented with strong organizational and project management skills.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Knowledge of relevant industry regulations and compliance requirements.
- Experience with sales forecasting and budgeting is a plus.
- Creative thinking and problem-solving skills to develop innovative pricing and promotional strategies.
- Strong business acumen and understanding of market dynamics.
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