Senior Product Marketing Manager

2 weeks ago

กรงเทพมหานคร, Thailand AirAsia Full time

Develop and implement strategies to increase ancillary revenue, including the creation and promotion of new products and services.
- Monitor and analyze station-specific performance to ensure accurate revenue collection and identify revenue leakage.
- Oversee and control expenses related to ancillary activities to maintain cost-efficiency.
- Develop and implement annual plans and budgets for the ancillary department.
- Conduct research to identify new revenue growth opportunities and recommend product offerings.
- Ensure adherence to Standard Operating Procedures (SOPs) and regulatory requirements.
- Prepare and present regular performance reports to management, including gap analysis and improvement initiatives.
- Serve as the key liaison between regional management, local teams, and external partners.
- Lead contract negotiations and ensure compliance with regulatory requirements.

**Qualifications**
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum of 7 years of experience in the airline or travel industry, with a proven track record in ancillary revenue management.
- Strong expertise in driving revenue and managing a diverse range of ancillary products.
- Solid understanding of marketing strategy, product management, performance management, and budget planning.
- Excellent communication, negotiation, and stakeholder management skills, with the ability to collaborate across multiple departments and external partners.
- Experience in leading teams, fostering talent development, and ensuring compliance with local regulatory requirements.
- Strong analytical skills, with the ability to identify revenue growth opportunities and address performance gaps.
- Ability to work in a dynamic and fast-paced environment, while managing multiple priorities.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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