Public Relations Manager

2 weeks ago

กรงเทพมหานคร, Thailand MSpa Full time

Company Description

Operating over 70 spas worldwide, MSpa is an international driving force in Spa & Wellness. MSpa’s journey began in Thailand in 1999 with Mandara Spa, and has since evolved and expanded to include the renowned Anantara Spa and AvaniSpa brand, as well as bespoke concepts. Our award winning spas continue to grow and adapt to suit the Spa & Wellness needs of all our guests.

Innovation and technology is naturally integrated with ancient healing traditions to provide our guests with a profound sense of wellbeing. Harnessing the natural beauty of our iconic locations allows for the ultimate Spa & Wellness experience in the most exotic and remote locations around the world.

The Spa & Wellness industry is constantly evolving and Wellness tourism is the fastest growing sector of tourism thus the Spa & Wellness consumer has become more sophisticated and will continue to demand more advanced offerings. MSpa core concept is reflective of such change and focuses on modern and aesthetic as well as holistic and alternative options.

Changing Spa to a probability as opposed to a chance experience for majority of our guests, we offer customizable options including demographic and location driven Wellness. This includes Wellness programs through in-house concepts which pays homage to the company heritage, as well as collaborations with well-known Wellness providers and Medi Spa companies.

**Job Description**:
To drive PR activities and increase exposure for Minor’s spa and wellness brands, manage media and influencer relations, and engage target audiences for the portfolio of brands.

**Key Responsibilities**
- Develop and execute annual PR strategies and budgets for Minor’s spa and wellness brands to support commercial activities and drive business growth.
- Ensure ongoing schedule of media releases and storytelling opportunities and pitch to media.
- Develop press kits, other PR materials and promotional campaigns (awareness, teaser campaigns) to build brand awareness.
- Build and nurture relations with domestic and international media, including maintaining media lists, and proactively seek PR opportunities for the brands.
- Liaise with property teams to organise and host media trips, individual journalists, influencers, and celebrities.
- Seek out opportunities for sponsorship, partnerships, and cross-promotions for the benefit of the brands.
- Monitor and communicate on wellness industry trends to support new product and service development.
- Maintain relationships with partner’s PR teams and ensure all opportunities for exposure on partner’s social channels and communication platforms are utilised.

**Qualifications**:

- Ability to work effectively in a fast-paced environment and handle multiple projects with changing priorities
- Exceptional communication skills and command of the English language (verbal and written).
- Advanced computer literacy and detailed knowledge of Microsoft Office
- Excellent writing and editing skills.
- Bachelor’s degree in Public Relations or related field

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