Head of Brand

**What's your role in the team?**:
**Pomelo** is the leading omnichannel fashion brand in South East Asia. A platform for fashion focused women with a combination of the best products, a curated selection of local complimentary brands, world class content and data driven personalized experiences. Our mission is to empower digital-native, South East Asian women with high quality, runway-inspired products brought to life through localized fit, fabrics, and trends.; and drive hype through collaborations with celebrities, influencers and designer brands.

Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitize fashion retail through our unique omnichannel model. Through digital content,, in store experiences, social media, activations and social commerce, our team of international in house creatives constantly push boundaries to wow our customers.

**About the Role**

As Head of Brand, you will shape the Pomelo Brand vision and voice from within. You will be responsible for ensuring that Pomelo products, services, and channels resonate with current or potential customers, and are executed consistently and effectively. This is a rare opportunity to shape the trajectory of an established but growing brand, as we expand into new product personas, product lines and geographical territories. You will bridge the art of branding, creative and commerce.

Reporting directly to the CEO, you will be responsible for:

- Developing and implementing a brand strategy, ensuring our brand resonates with our target market in current and new markets.
- You will analyze our brand’s positioning and champion consumer insights.
- You will be a brand champion and gatekeeper, ensuring consistency but also driving innovation, awareness and excitement for a social-lead brand.
- You will shape, drive, inspire and communicate our vision and mission as a brand across all key business stakeholders, including during the product development process.
- You will be a key decision maker in the product development process for the brand, from moodboard to style selection to pricing.
- You will own the branding strategy and guidelines from tone of voice to social voice to visual direction, to how our products are branded.
- You will take the product roadmap and partner with Creative, Marketing & Retail to ensure effective go-to-market strategies.
- You will lead initiatives that enhance and build brand awareness in our core markets, driving excitement, surprising and delighting our #pomelogirls.
- You will have direct line management for the PR, Social media, Creative and brand design teams partnering closely with Marketing and Retail.
- Partner with Creative, Marketing, eCommerce & Retail to ensure there is one consistent Brand voice and vision across all brand touchpoints.
- Identify opportunities to create meaningful brand and collaboration partnerships and project manage as such.
- Partner with our regional Brand partners in Franchise or own brand territories to ensure the brand is consistent, but locally relevant.
- You will be passionate about our brand and growing a fashion brand in SEA. Monitoring market trends, research consumer markets and competitors’ activities to ensure our brand stays relevant and inspiring.
- You will oversee new product lines and product launches ensuring engagement and commercial success.

**Who are we looking for?**:

- Minimum 5 years experience at a brand or agency in a brand, creative or marketing role.
- Proven ability to develop brand and marketing strategies.
- Ability to communicate your vision at leadership and team level.
- Creative but with a strong analytical and commercial driven mindset. A keen eye interest in social media, influencers and partnerships and how they can accelerate your brand.
- Excellent teamwork with strong communication skills that can build relationships and coordinate cross functional at all levels.
- A keen influencer who can impart your vision for the brand and influence stakeholders but internally and externally.
- Great project management skills
- Strong verbal and written communication skills in English
- Highly self motivated, proactive and can-do attitude
- International applicants considered.

Above all you will be hugely passionate about building and driving a fashion brand to the next level. You will contribute in a big way to the growth of an established brand within SEA, in an environment that is fast-paced, diverse, creative and highly innovative. This is an opportunity to truly drive change and make a difference.