Senior Group Product Marketing Manager

**Job Description**:
**OVERVIEW**:

- ** Location**:Don Mueang, Bangkok
- ** Department**:Commercial
- ** Entity**:Thai AirAsia X
- ** Status**:Full-time

**Y**OUR ROLE AS A**:
In this role, you will define and execute Thai AirAsia X’s route business with marketing strategy, develop competitive product positioning, launch new routes, build targeted marketing campaigns, and analyze market trends to optimize offerings. Additionally, the manager needs to monitor key performance metrics, adjust insights-based strategies, and enhance the inbound and outbound travelers' experience through innovative service offerings.

**WHAT YOU’LL CHAMPION**:

- Oversee the Profit & Loss (P&L) performance of AirAsia X’s business, ensuring alignment with revenue targets, cabin factor goals, and managing advertising & promotions (A&P) strategies.
- Drive product and business planning, including marketing strategy development and optimization of marketing campaigns in collaboration with cross-functional teams for Thai AirAsia X flights.
- Conduct in-depth analysis of consumer needs, market trends, and competitive landscape to identify potential routes, assess return on investment (ROI), and support demand planning.
- Develop and execute a comprehensive marketing calendar and route strategy, taking full accountability for commercial performance in the market.
- Lead and mentor the marketing team to stimulate both outbound and inbound travel demand.
- Enhance product positioning by developing compelling messaging differentiating new offerings and strengthening unique selling propositions.
- Work closely with the Network and Revenue teams to optimize route planning, leveraging multi-channels to maximize promotional opportunities, and communications planning in cost-effectively while maintaining strong brand visibility and consumer engagement.
- Develop and monitor funnel strategies to enhance conversion rates and improve the overall consumer experience.
- Engage with local station teams to gather insights and strengthen market understanding.

**WHO YOU ARE**:

- Master’s degree or Bachelor’s Degree in Marketing, Business Administration, or other related fields.
- At least 10 years of experience in marketing, preferably FMCG.
- Experiences in marketing, marketing communications, business development, Strategic planning and digital marketing.
- Strategic thinking, Innovative, logical thinking with valid rationale.
- Good relationship building and teamwork.
- High leadership skills and be able to lead a team

**WHERE YOU’LL GO**:
Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars.

Based on your performance and contribution in this role, you’ll grow into becoming the Head of Department. In this role, you’ll lead the overall marketing strategy to drive demand, revenue, and brand positioning for the markets.

**WHAT YOU’LL ENJOY**:

- Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
- Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
- Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
- A unique Allstar culture like no other

**OUR HIRING PROCESS**:

- Application received
- Interview(s)
- Background check and/or other assessments
- Offer and negotiation

**GET TO KNOW AIRASIA**:
AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

**GET TO KNOW US**:
Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.