Marketing Manager

7 days ago

กรงเทพมหานคร, Thailand Kensington Associates Recruitment Full time

**Marketing Manager (luxury Skincare/Cosmetic)**

Bangkok

Full Time and Permanent

Negotiable

02 035 5889

Our client is a leader in the global luxury beauty skincare and cosmetics brand company. They are looking for a Marketing Manager to manage all marketing aspects to support the luxury brand and lead development and execution of 360 marketing plans, build brand awareness, seamless online-offline marketing including all merchandising strategy, customer Journey activities, product launches and brand’s image.

**Location**: Bangkok

**Responsibilities**:

- Lead performance of key marketing activation, marketing campaign, brand and marketing strategy, Product Launch plan, media, pricing, promotional and sampling strategy to support the major launch in each year.
- Budget management for marketing activities ensuring a profitable and business growth.
- Develop innovative marketing programs leveraging offline/online/digital initiatives while effectively managing the retailer relationship.
- Drive integration of digital and CRM campaigns, customer engagement, retention and customer focus campaigns to improve brand performance in Customer Decision Journey.
- Evaluate and align local marketing plans, strategies and KPIs with global and regional brand directives.
- Challenge and guide markets to set and achieve clear goals in the CRM roadmap
- Lead initiatives to support major product focus and oversee the 360° launch plans.
- Collaborate with teams to develop digital communications, e-commerce and CRM plans to ensure a seamless Customer Decision journey from online to offline.
- Ensure all brand communications comply with brand image and guidelines.
- Maintain brand image at POS in accordance with Visual Merchandising and Design guidelines.
- Harmonize product assortment and pricing across distribution channels and markets.
- Share best practices across markets and monitor key competitors’ activities and results.
- Analyze brand performance to identify risks and opportunities to achieve annual targets and serve as a marketing liaison between local and HQ brand teams.

**Qualifications**:

- Bachelor’s degree, preferably in Marketing or Business studies.
- Minimum 5 years in marketing management for Cosmetics, Beauty, Skincare, or Niche perfumes preferably in the luxury retail segment and experience in prestige beauty is an advantage.
- Must have strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude.
- Strong understanding and extensive knowledge on marketing strategies, current marketing trends, media industry news, competitive marketplace, retail innovation, channels and branding.
- Strong Business Communication, negotiation and good in English.

**Only Thai residents need to apply.

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