BI Affiliate

3 months ago

กรงเทพมหานคร, Thailand Shopee Full time

Department Business Intelligence and Data Analytics- LevelExperienced (Individual Contributor)- LocationThailand - BangkokThe Business Intelligence and Data Analytics team plays a critical role in conducting close-loop data-driven business iterations. As business intelligence specialists and data analysts, our scope of work is not limited to just performance monitoring and reporting, but also in proactively finding actionable insights to help drive high-impact business changes. Our end-to-end data solution reduces the gap between the business teams and technical teams, and achieves real ‘intelligence’ in the iteration cycle. Browse our Business Intelligence and Data Analytics team openings to see how you can make an impact with us.
- Data Collection: Gather data from various sources, including internal databases, platforms, and G-form for self-sign-up
- Data Analysis: Analysis of KOL affiliate marketing data to identify trends, patterns, and insights. Also, using statistical methods and data visualization tools to interpret and present findings
- Performance Monitoring: Monitor the performance of KOL affiliate marketing campaigns and missions and assess key metrics such as conversation rates, CTR, and ROI
- Forecasting: Develop forecasts and predictive models to anticipate future KOL affiliate marketing performance and identify areas for improvement

**Requirements**:

- 3+ years of proficiency in data manipulation (SQL & Python)
- Experience programming to extract, transform and clean (multi-TB) data sets
- Ability to deeply understand business customer needs and abstract them into business partner requirements; has actively participated in the entire process of affiliate commercial development from inception to scaling.
- Has a deep understanding of digital advertising industry such as Google Ads, FB Ads and Tiktok, plus affiliate scheme experience would be a plus, possessing foundation methodologies and accumulated experience in understand the industry and deconstructing its business
- Strong Structured and logical thinking, sensitivity to data, excellent information integration and analytical capabilities and the ability to form clear business insights and forward-looking judgments.

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