Senior Associate, Marketing-content Creator

5 months ago


Thailand Lazada Full time

Location:
**Thailand**
- Department: Marketing & Communications- Location: Thailand- Team and Role Introduction:
- Developing and executing a content strategy that aligns with our company goals.
- Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
- Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
- Creating and managing relationships with external content creators and influencers.
- Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.

**Responsibilities**:
- Owning the content strategy for social media and managing the entire content creation process from ideation to publication.
- Identifying trends, content gaps, and target audience preferences.
- Ensuring content creation for different platforms and distribution across multiple platforms and channels.
- Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.
- Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.

**Job Requirements**
- Requirements/Qualifications(must have):
- Good understanding of user behavior and user experience design.
- Familiarity with social media marketing campaigns with minimum 5 years direct experience.
- Understand social trend and develop content to align with company goal

Requirements/Qualifications(good to have):
- Adobe programs e.g, IIustrator, Photoshop
- Can speak English



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