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Creative Services Manager

1 month ago

กรงเทพมหานคร, Thailand Sony Music Careers - Asia & Middle East Full time

**What you'll do**:
**Be part of the conversation and keep it going**
- Stay current on events and trends and understand the topics that are popular at any given time to create assets that are culturally relevant.
- Respond quickly when a topic is gaining popularity, and create content that is memorable, actionable, and shareable.
- Understand audience preferences (what matters to fans, how they consume music and how they want to engage with the artist) and incorporate them into the creative process.
- Proactively create opportunities for the artist to interact with their fans through a variety of platforms and present them to Digital Marketing.

**Translate the artist's vision into branding outputs**
- Create compelling outputs to deliver the artist's profile and persona across different types of media, including social media and streaming platforms.
- Lead the production of creative assets and the roll out of the social media strategy for SME Thailand artists.
- Ensure their team and the external network of third parties understand and create assets that fit the artist's profile.
- Facilitate the creative development and oversee the production of creative pieces, including print, video, digital, mobile, and social media executions and campaign / release collateral.
- Ensure the creative work is delivered on time, to the required level of quality, and within the estimated budget agreed with the repertoire centre teams.
- Encourage a high level of creativity among their team ensuring work is smart, impactful, varied, imaginative and audience-centred.

**Build a creative network to enhance SMEs capabilities**
- Allocate agencies and negotiate with external suppliers to support with the creative process across multiple projects (when required).
- Work with the insights, data, and analytics team to leverage audience data to inform creative design.

**Who you are**:

- 5+ years' experience managing creative and campaigns from ideation to execution in the music / fashion / film or similar creative industries
- Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience / fan engagement
- Ability to plan and organize internal and external resources to deliver the agreed outcomes for a variety of projects within the agreed quality timeframe and budget
- Responds and adapts quickly to changes, maintaining a flexible attitude and using the new conditions to evolve their thinking

Ability to generate new and useful ideas and to execute them through a variety of media and digital and non-digital platforms
- Ability to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences
- Have a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility
- Fluent in English
- Have a thorough understanding of lifestyle and cultural trends.

**Equal Opportunities**

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

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