Senior Product Marketing Manager
3 months ago
Drive the product and business planning including marketing strategy, development, and optimization of marketing campaigns with cross-functional for Thai AirAsia X's Flight.
- Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI, and demand plan.
- Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into the market.
- Build on product messaging that sets new products apart to give them a unique selling point.
- Coordinate with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand enhancement to create the best consumer experience by developing and monitoring funnel strategy including conversion.
- Engage with local/station for better understanding and insight.
**Qualifications**
- Master’s degree or Bachelor’s Degree in Marketing, Business Administration, or other related fields.
- At least 7 years of experience in marketing, preferably FMCG or e-commerce.
- Have past experiences in digital marketing: digital campaigns, social media, online media, etc.
- Innovative, internet savvy, logical thinking with valid rational.
- Good relationship building and teamwork.
- High leadership skills and be able to lead a team
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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