Pr & Brand Communication Executive
5 months ago
Our client has always been about doing things a little differently. When Arinobu Fukuhara threw open the doors and welcomed the first customers into his Ginza district pharmacy, it signalled the beginning of a company that would change the beauty landscape. It was 1872, and the Shiseido founder had just introduced Japan to its first Western-style pharmacy.
**Responsibilities**
- Writing and producing presentations, articles, press releases, press kits and social media posts.
- Organizing and attending promotional events such as press conferences, press visits, activities on the counter and promotion events/campaigns.
- Creating and implementing influencer marketing strategies that are in line with the overall marketing goals.
- Identifying and engaging with influencers who align with the brand's target audience and brand values.
- Handling influencer partnerships, contract negotiations, content planning, and feedback provision.
- Providing regular reports on campaign performance, including metrics such as EMV, engagement, reach, and ROI.
- Working with cross-functional teams, such as marketing, and corporate communication to establish cohesive and successful campaigns.
- Being informed about industry trends and best practices in influencer marketing.
- Keeping records of progress, budgets, and timescales, and keeping clients/colleagues up to date with these.
**Key Skill **Requirements**
- A degree in Marketing, Communications, or a related field at the bachelor’s level is required.
- Excellent communication skills both orally and in writing in Thai and English.
- Excellent interpersonal skills.
- Presentation skills.
- The ability to prioritise and plan effectively.
- Digital media skills, such as graphic design, video editing and blog administration (advantages).
- Social media management experience (advantages).
- Experience in prestige and luxury cosmetic market (advantages).
- Experience in PR, Brand Communication, Digital Marketing, and Influencer Marketing (advantages).
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