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Marketing Manager for Bbu Portfolios, Frontier

1 month ago

กรงเทพมหานคร, Thailand AstraZeneca Full time

**Introduction to role**:
Formulate marketing strategies, design impactful campaigns, and lead brand communication efforts. Collaborate with distributors to implement marketing activities that align with country objectives. Assess market and product potential for new launches, and spearhead pre-launch and post-launch activities. Your primary markets will include **Cambodia, Myanmar, Brunei, Maldives, Sri Lanka, and Bangladesh in BBU portfolio. BBU is non-oncology products**

**Accountabilities**:

- Lead the development of portfolio strategy, marketing plans, and central marketing activities for the entire Frontier Markets.
- Assess market and brand potential for RA filing; develop patient-brand funnels to gauge potential in each market.
- Oversee and track pre-launch and post-launch activities.
- Customize brand communications and detailing aids; provide product training to distributors.
- Develop business cases to support brand performance across Frontier Markets.
- Manage communications from AstraZeneca to distributors.
- Lead market research and market insight projects.

**Qualifications**:

- Bachelor’s degree in pharmacy or health science / MBA in relevant field.
- 6-8 years of pharmaceutical experience
- Marketing and/or commercial experience, Experience in frontier / emerging markets is advantage.
- Experience developing a strategy, Insight/Market Research and digital marketing.
- Experience managing complex projects with the internal and the external stakeholders.
- Fluent in English and able to provide brand training in English.
- Able to travel across Asia.
- Able to work with the people in the different cultures.
- Based in Bangkok, we offer relocation support for individuals residing outside of Thailand.

**At AstraZeneca,** we are driven by the urgency to bring our leading pipeline to millions of patients in need. Our team proudly leads the way for international markets as the fastest-growing pharmaceutical company. We set bold directions for a future where patients live longer and enjoy better quality of life. By combining new medicines with unique healthcare solutions, we address unmet needs around the world. Our collaborative culture fosters learning and development, empowering you to achieve what you never thought possible. Join us to be part of a dynamic environment where everything we do has urgency and focus, driving innovation and optimizing outcomes for patients.