Vdo Marketing and Planning Manager

4 weeks ago

กรงเทพมหานคร, Thailand Advanced Info Service Plc. Full time

Initiate marketing strategy and plan for VDO Products, content communication, and device management.
Manage and control VDO product portfolio for AIS PLAY, OTT, and devices.
Define go to market and launch strategy for VDO, device, and content marketing.
Define price strategy for responsible product offering and align across the portfolio.
Initiate and plan for VDO/OTT bundling products with mobile and FBB team.
Commercialize terms and contract with partners such as Samsung.
Tracking and forecast VDO product subscriber and streaming users to align with targets.
Post launch evaluation and to measure the achievement of target set and recommend improvement actions.
Recommend marketing action plan to boost up VDO product subcriber and prolong customer lifetime.
Assess and track market competitive landscape, trends and market movements.
Plan and control overall VDO marketing budget.
2) Premium Content Marketing/CommunicationInitiate marketing communication strategy and plan including target segmentation, proposition, positioning, media.
Define key product / content proposition, positioning, key message take out.
Manage and Control team in selecting content highlights with key AIS Play proposition for regular communication campaign to increase streaming users.
Manage and control team for graphic design in AIS PLAY communication materials.
Develop and control team for marketing and PR Brief in relevant to AIS PLAY strategic directions.
Lead and manage partnership with key strategic partners for product, communication and marketing campaigns.
Plan & identify targets for communication to approach both new and existing customers.
Manage, control, and expand AIS PLAY media for effective VDO communication.
Diversify communication channel and material to reach more and relevant targets.
Build the AIS Play brand and plan activation campaign.
3) Product and Marketing Mix Execution (Product, Content Communication, Device)Manage and control team for end-to-end execution eg. new product, migration, communication, distribution & channel, customers journey, customer handling etc.
Lead, control and execute co-campaign with key partners eg. Samsung, BEIN etc.
Lead and control internal teams for campaign planning and implementation eg. FBB marketing, product marketing, Customer Management.
Manage and control team and Marcom for integrated marketing communication execution.
Manage and control for communication material development.
Review campaign design and user experience flow eg. journey, SMS notification.

**4) Product and Market Analysis**: Lead and control team to track, evaluate and report on VDO/OTT products revenue, subscriber, and streaming user movements.
Track and understand market / competitor movements and gather consumer insights.
Study and gather consumer insight, trends and monitor subscriber behavior to find business opportunities and shape marketing strategy.
Analyze customers database by working closely with MPD to identify customer needs and behaviors such as customer profile, demographic, behaviors etc.
VDO Industry movement tracking both internally and domestically.
Define competitor positioning, strengths, and weaknesses.
Recruiter Apirak Sribavorntada (อภิรักษ์ ศรีบวรธาดา)

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