Driver Loyalty Management Associate

6 months ago

กรงเทพมหานคร, Thailand Grab Full time

**Job Description**:
**Life at Grab**

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

**Get to know the Team**

You will be a member of the Driver operations and Community team which is the backbone engine driving Grab’s driver supply over 100K across the country. We have taken care of our drivers since day one and ensure “Best in class Driver platform experience”. Work here is inter-disciplinary - a combination of strategy initiative, data analyzing and operation.

If you are looking for hands-on end-to-end experience, here comes the right place

**Get to know the Role**

The reason we are looking for a Driver Loyalty Management Associate is to enhance our driver retention and loyalty efforts. We recognize the importance of our driver partners and aim to establish a comprehensive driver benefits program that will incentivize and reward their commitment to our platform.

As a Driver Loyalty Management Associate, you will have a unique opportunity to make a significant impact on our driver community and the overall success of our business. Your creativity and analytical skills will play a vital role in designing and implementing customer retention strategies to foster long-term loyalty among our drivers.

Moreover, you will be at the forefront of creating and managing driver benefit programs, which will not only enhance the drivers' satisfaction and engagement but also contribute to their overall well-being by providing them with valuable rewards and deals.

Joining our team will expose you to a dynamic and innovative work environment, where your ideas and contributions will be highly valued. You'll work collaboratively with various teams, including partnership and driver community teams, to drive effective communication and engagement initiatives.

**The Day-to-Day Activities**
- Design and implement customer retention strategies for driver’s loyalty program(Driver benefit)
- Design driver benefit program, rewards and deals as well as manage budget to increase loyalty and retain our driver partners for long-term.
- Analyze driver behavior and feedback from drivers, monitor effectiveness of deals’ redemption rate and develop aggressive retention strategies based on customer feedback.
- Connect with Grab business partners or coordinate with the partnership team to hunt deals to be driver benefits e.g. fuel discount, special price for insurance, etc.
- Coordinate with driver community team for communication, engagement activity and better understanding on drivers
- Set up metrics to determine the output and value of results (driver’s costs saving) and use the data to build on driver benefit program and report for management

**The Must-Haves**
- Bachelor’s degree in Marketing or business related field
- Minimum 3 years of working experience in a similar role
- Be resourceful and creative: able to be creative, innovative ideas for marketing through different channels to reach, engage and grow.
- Have PMO experience background, understanding of operations and having calculation skills are must
- Ability to construct and deliver clear narrative and working plans.
- Be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.
- Leadership experience
- A start-up attitudes - willing to work hard to get things done.

**Our Commitment**

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

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