B2c Product Manager

3 weeks ago


กรงเทพมหานคร, Thailand Nestle Full time

**POSITION SNAPSHOT**

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nespresso
Full-time
Bachelor’s degree in Marketing or related field
Minimum 5 years of experience in product & brand management
Strong Thai & English communication skill is a must

**A DAY IN THE LIFE...**
- Propose, execute, and evaluate the product 360° launch strategy and commercial value propositions (incl. new products/services/customer journey).
- Co-manage with B2C Marketing Manager on volume & forecasting for dedicated activity and/or launch plan.
- Support the B2C Marketing Manager on coffees in reviewing the product portfolio performance, continuously identify key learning and challenging task, and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from customer data & insights.
- Lead and execute on coffee and campaign all printing materials to support the launch.
- Lead on offer and campaign team briefing to both internal and external stakeholders, e.g. customer facing teams, business partners, and agencies.
- Manage the customers retention journey program, e.g. customer complaints.
- Co-develop on re-marketing campaigns.
- Benchmark local performance with international best practices and local competitive environment.
- Provide input for monthly sales forecasting of the channel's portfolio, in close cooperation with the data & insights and channels strategy.

**ARE YOU A FIT?**
- Bachelor’s Degree in Marketing or related field.
- Minimum 5 years of working experience in Product/Brand Management.
- Good English & Thai communication skills.
- Strong Project Management skill with good commercial mindset.
- Strong analytical skills and attention to details.
- Work well with others (internally & externally) and good service-mind is a must.
- Good negotiation & problem-solving skills.
- Experience as CRM or Campaign specialist/ executive in B2C.



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