Product Manager
7 months ago
**1. Planning and Objective Setting**
- To develop annual brand plan aligned with regionally created strategic guidance and fully reflected dynamic healthcare environment in the market.
- To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalog and sell sheet copy, training aides and point of purchase merchandisers.
- To allocate resources, budget and schedule marketing and advertising activities according to the importance of each product/service in the organization’s overall marketing strategy for product/service line.
- To plan and foresee changes needed of product and pricing to fulfilled the tender requirement and ensure success of business in long run.
- To prepare product supply volume, price forecast and supply allocation to maximize opportunities for business.
**2. Execution of works**
- To implement and monitor the effectiveness of all marketing activities and material in order to improve on marketing strategy/plan. Join planning reviews "Business and territory plan and provide feedback to ensure consistency alignment.
- To monitor, analyze, and evaluate product performance, sales volume, revenue, price, market insight and customer feedback to generate new product differentiation point and communication to implement these changes.
**3.Collaborative Working (Internal & External) for Result**
**Collaborates with internal and external key stakeholder**
- **Internal key stakeholder**:
- Regulatory team, Quality assurance team, KAM team and MAPAs team to assemble complete required document or proposals and support during tender
- Medical Team to engage and increase KOLs adoption
- ** External key stakeholder: To initiate new tools by utilizing insight of product differentiation to match with stakeholder needs.**
- Engage outside specialized to seek for academics’ advice Assist and conduct MKT research if needed
- ** Rare Hematology Portfolio**
**Locations**:
Bangkok, Thailand
**Worker Type**:
Employee
**Worker Sub-Type**:
Regular
**Time Type**:
Full time
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