Senior Product Manager
2 days ago
**Position Purpose**:
The Senior Product Manager /Product Manager is responsible for development and execution of Brand Strategic Plan (BSP) to drive market share growth and achievement of promotion targets for the allocated product/therapeutic area.
**Key Responsibilities**:
**_ Planning:_**
- Develop BSP and strategies based on the analysis and research of market data, aligning with the product strategies/positioning.
- Execute the BSP in the correct direction through timely cross-functional collaboration and customer communication.
**_ Marketing & Product Management:_**
- Establish relationships with KEEs, Healthcare Professionals (HCPs) and relevant policymakers.
- Plan, allocate and implement BSP for all responsible products - current and new products.
- Conduct market research to understand market, competitors, and brand positioning.
- Contribute to field force training on product, product positioning and key messages.
- Attend regular sales meetings and joint calls.
- Keep cross-functional communication and collaboration including Medical, Market Access & Government Affairs, Commercial Excellence and other departments.
**_ Financial Management:_**
- Forecast, plan, allocate and manage a budget to maximize resource allocation and ROI
- Patient-Focused Mindset & Others.
- Understand disease pathology, how it impacts the patient and where AstraZeneca’s products best fit during the treatment process.
- Identify patients ideally suited to AstraZeneca’s products through focused discussions on the customer's patient list with HCPs.
- Demonstrating knowledge and understanding of patients’ needs.
- Improving the patient experience and long-term value creation.
- Any other duties that may be assigned from time to time as required by the business.
**Qualifications**:
- Bachelor’s Degree in Pharmacy or a related field
- 3-5 years of pharmaceutical experience, Respiratory and New launch experience will be an advantage
- At least 3 years of marketing experience
- Experience managing complex projects
- Proficient in English, Microsoft Word, Excel and PowerPoint.
- Excellent communication in Thai and English.
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