Manager, Corporate

6 days ago


Thailand CIMB Group Full time

Improve CIMB Thai Brand to gain differentiated brand position in market for long term branding and enhance brand awareness to all bank’s target segmentations.
- Initiate and manage branding campaigns and activities which align with corporate direction and brand strategy.
- Work collaboratively with related functions: BUs, Agency and related stakeholders to gain high quality of communications works to achieve campaign’s objective and business KPI.
- Communicate and negotiate with media and creative agencies to ensure successful execution of marketing activity.
- Oversee marketing communications matters to drive media coverage to raise awareness, win reviews, and ensure consistent corporate and product branding and image.
- Provide advice and recommendation on communication strategy, execution and media channel to all business units.
- Lead a high-performing team by further developing, implementing and retention strategies. Collaborative working relationship with all operating functions to ensure integration of marketing and communications efforts.
- Ensure all communications are in compliance with CIMB’s and BOT’s policy and regulations
- Perform special projects as assigned by senior management team.
- Work closely with regional team to ensure good governance of communications works to inline across region.
- Oversee competitors’ movement and tactic s, recommend manage team to react.



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