Marketing Activation Senior Manager for Fashion
2 weeks ago
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Build strategic relationships and partner with key industry players, agencies and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
**Education and Experience**:
At least 10 years of experience in marketing in the retail business.
Background in marketing from a fashion import/ fashion multi-brand is preferred.
Experience in overall marketing management.
**Required Skills/Abilities**:
Able to understand and analyze profit and loss for proposing commercial action,.
Analytical skill.
Negotiation skill.
Problem solving skill.
Work under pressure.
English is a must.
**Job skills required**: Copywriting, English, Social media, Negotiation
**Job skills preferred**: Problem Solving
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