Senior Manager: Produktmanagement Connect
7 months ago
AufgabenProduktmanagement Mercedes Digital Extras
Regelmäßige Information aller internen Abteilungen, Händler und Kunden über Mercedes Digital Extras (Produktmerkmale, Einführungszeitplan etc.). Erleichterung des Austauschs von Produktinformationen durch Präsentationen, Schulungen, Workshops. Bereitstellung von Kundendaten für Marketing, Kommunikationsmethoden (z.B. Broschüren, Pressemitteilungen) und interne datengestützte Entscheidungen.
Initiierung der Mercedes Digital Extras Angebotsstrategie
Zusammenarbeit mit Test Houses bei Testaktivitäten zur Sicherstellung der Produktreife und -qualität
Generierung von Mercedes me Digital Extras bezogenen Daten und Berichten und deren Weitergabe an relevante Stakeholder
Rollout weiterer Dienste auf Basis der Markt-/Kundenbedürfnisse
Untersuchung von Marktschwerpunkten und -trends zur Projektion des zukünftigen Portfolios in Kombination mit globalen Services.
Verwalten des Serviceportfolios und des Angebotskonzepts in Abstimmung mit dem Produktmanagement und der Produktpreisgestaltung
Abstimmung der Einführung digitaler Dienste mit dem Produktmanagement, der Preisgestaltung, dem Marketing und der Vertriebsplanung.
Auslösen der rechtlichen Bewertung der Aufnahme neuer digitaler Dienste in das Portfolio
Geschäftsentwicklung für Telematik, Konnektivität und EVs
Initiierung, Beratung und Leitung strategischer Projekte in neuen Bereichen wie Aufladung und Konnektivität
Identifizierung, Verfolgung und Sicherung von Geschäftsmöglichkeiten auf dem Markt für EV-Ladeinfrastruktur, um definierte Wachstumsziele zu erreichen.
Verstehen der Marktdynamik, der Kundenbedürfnisse, des Geschäftsumfelds und der Wettbewerbslandschaft, um strategische Chancen zu identifizieren
BEV EVA1.5 und EVA2 Produktmanagement und Preisgestaltung
Unterstützung im Produktmanagement wie folgt:
Analysieren von Markt und Wettbewerbsumfeld
Initiieren und Vorschlagen geeigneter Produkte je nach Markt und Trends
Erstellung einer Produktlebenszyklus-Strategie (Konfiguration, Facelift-Maßnahme etc...)
Überwachung der jährlichen Änderungen im Lebenszyklus eines Fahrzeugs
Zusammenarbeit und Kommunikation aller Informationen für alle beteiligten Parteien (Änderungsübersicht, POM)
Unterstützung bei der Preisgestaltung wie folgt:
Permanente Analyse der Prämien, des Index, der GC-Marge und der Rentabilität der BEV-Produktpalette in allen Marktbereichen
Anpassung der Preisgestaltung und Preis-Wert-Entwicklung bei Bedarf
Preisgestaltung für alle BEV-Produkte in Abstimmung mit dem Overseas Pricing Council
Regelmäßige Verteilung der genehmigten Verkaufspreise an die relevanten Interessengruppen
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- QualifikationenAusbildung
Bachelor of Engineer, Informatik oder gleichwertiger Abschluss
Erfahrung
Mindestens 5 Jahre Erfahrung in einem verwandten Bereich
Soft Skills/individuelle Kompetenz
Gute kommunikative und zwischenmenschliche Fähigkeiten
Nachgewiesene Fähigkeit, produktiv zu arbeiten und effektive Beziehungen in multidisziplinären und multikulturellen Teams zu pflegen
Proaktive Einstellung und gute Problemlösungsfähigkeiten
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