Lifestyle Business Development Manager

4 weeks ago


กรงเทพมหานคร, Thailand Cathay Pacific Full time

CRR - Customer Relationship & Retail
- Bangkok, Thailand
- Cathay Pacific
- Application Deadline
03 Apr 2024

Company Description

At Cathay Pacific, we share one common aspiration: to be the world's service brand. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.

With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.

Role Introduction

Purpose

Key Responsibilities

Key Responsibilities

Business Strategy & Planning
- Support Head of Lifestyle to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
- Monitor and review business performance to meet strategic growth plan
- Prepare and support internal budgeting and business reporting activities with business analytics and insights
- Initiate, design and lead promotional campaigns with marketing team and/ or business partners to achieve revenue targets

Lifestyle Partnerships
- Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
- Identify, negotiate and manage relationship with new and existing partners and support operational requirements including commercial term negotiation, partner enquiries, management of contractual discussion and technical integration issues

Redemption & Rewards
- Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
- Work with relevant teams to support any local activities and set it up on the respective redemption platforms to drive members engagement or activation

Coordination with Local Team
- Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
- Be the function lead to support any partnership discussion or negotiation between potential partners and local Cathay Pacific team. Act as a catalyst to support any partnership conversation between HQ teams and local teams

Legal Compliance

E&A
- Emergency and Accident and Crisis Response responsibilities as required

**Requirements**:

- Degree in business/ marketing or related discipline
- Minimum five years relevant experience in the field of business development, marketing or loyalty
- Prior experience in the financial institution industry such as banks or credit card business is preferred
- Mature, creative, and business minded, with excellent strategic thinking and communication skills
- Analytical, independent, and result-oriented
- Excellent interpersonal communication and relationship building skills
- Ability to work under pressure and meeting tight deadlines
- Excellent written and oral communication skills in both English and local language
- Strong communication, presentation and interpersonal skills

Personal & Application Information



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