Activation Marketing Analyst
5 days ago
Leads localization and activation of global or area programs to generate demand at end-users and channel.
Leads local assessment and provides input into area marketing and portfolio teams on competitive, customer and media platform trends.
Responsible for local promotion planning and implementation, e.g. materials, IBP inputs, etc.
Delivers new product material, programs and promotions to field sales.
Ensures global and area material meets local packaging compliance and regulatory requirements.
Manages local marketing calendar for program implementation/execution.
Provide pricing support to Area Portfolio Leaders and Sales Team.
Demand generation locally.
Channel.
Sales Partnership and Engagement.
Promotion support.
Marketing updates.
Product Support.
Input to the area teams (area portfolio, NPI and area segment marketing).
Job Requirements Bachelor's degree or higher in related field.
Minimum 2 to 5 years experience, preferably with marketing experience.
Excellence interpersonal skills.
Highly customer focused.
Strong commercial judgment and negotiating skills.
Teamwork and ability to work with/lead teams in implementing marketing programs.
Great communication skills with strong resilience and determination to drive growth in diversified market segments.
**Proficient Language**: English and Thai.
Have own car.
**Job skills required**: English, Thai, Teamwork, Compliance
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