Marketing Manager

5 days ago


ปทมวน กรงเทพมหานคร, Thailand Reeracoen Thailand Full time

**Industry**: Consulting
- ** Job Description**:

- Brand Strategy
- Act as main point of contact with Principals and Brand Heads to understand Brand Strategy and Marketing Plans in advance.
- Develop and execute on marketing strategy to meet company’s objectives
- Develop effective brand & product positioning for the local market as part of Brand’s Annual Growth Plan.

Marketing Plan
- COMPILE a Monthly and Seasonal, Marketing calendar in ADVANCE with BRAND HEADS to achieve brand growth plan and sales targets.
- Decide strategies and activities to establish and maintain brand growth & presence in the market and ensure they are PLANED IN ADVANCE
- Plan and execute ATL, BTL marketing strategy and CRM activations for the brand to increase sales volume and brand awareness for local market
- Work with Cross Functional teams (Centers of Excellence) in accordance with MINIMUM required LEAD TIMES to allow proper PLANNING and EXECUTION.
- Prepare ROI template for all key activities and submit for approval in Advance of signing a PO.

Implement Marketing Activities
- Analyze brand’s market opportunity among competitors with support action plan
- Involve in price setup and product forecasting and category analysis
- Work with cross-functional teams (PR, Digital, CRM, Graphic, Corporate) to develop marketing materials and communication plan to generate planned sales.
- Main point of contact with cross functional teams and brand teams on the best implementation of the plan using both free and paid media, PR, Social and CRM.
- Setting, communicating, and maintaining timelines and priorities on every project with support teams.
- Have background on digital marketing, social media planning and execution
- Coordinate with operation & training team to brief and train sales personnel for Marketing campaign.

Review of Marketing Initiatives
- Report on implementation of all 360 activities as per plan.
- Evaluate each brand campaign (ROI) and performance in line with agreed metrics.
- ** Requirement**:

- Bachelor’s Degree or Masters’ degree in any field
- At least 4 years’ work experience within Brand Management, Brand Marketing both Offline.
- Sufficient knowledge of Profit & Loss and Cost, Expense Management.
- Excellent in spoken & written English and computer literacy (MS Office)
- Business & commercial acumen and excellent stakeholder management skills
- Comfortable in both a leadership and team-player role
- ** English Level**: Level 3 - Business Level
- ** Other Language**: Thai, English
- ** Working Hour**: 09.00 ~ 18.00
- ** Holiday**: Sat - Sun
- **Benefit**:

- ปรับเงินประจําปี
- โบนัสประจําปี
- ประกันสังคม
- ประกันสุขภาพ
- ลาพักผ่อนประจําปี
- วันหยุดประเพณี13 วัน/ปี
- สวัสดิการเงินช่วยเหลือกรณีพนักงานและบุคคลในครอบครัวเสียชีวิต
- เบี้ยเลี้ยงและที่พัก (กรณีไปปฏิบัติงานต่างจังหวัด)
- โอกาสก้าวหน้าในการปรับเลือนตําแหน่ง
- บริษัทมีหลักสูตรการฝึกอบรมและพัฒนาตนเองตลอดระยะเวลาทีIปฏิบัติงาน



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