Associate Product Manager R&i
2 days ago
**Position Purpose**:
The position is responsible for R&I portfolio products to develop marketing plan and strategy, promotional campaigns/material and activities plan to portfolio success within allocated budget.
**Key Responsibilities**:
Overall planning & executing:
- Execute the BSP in a correct direction through timely cross-functional collaboration and customer communication
- Develop BSP and strategies together with product manager of each brand based on the analysis and research of market data, align with the product strategies/positioning.
Marketing & Product Management:
- Establish relationship with KEEs, Healthcare Professionals (HCPs) and relevant policy makers
- Contribute to field force training on product, product positioning and key messages
- Develop material to support team to drive brand messages
- Project manage systematic ways-of-working processes (e.g., planners & trackers) to enable team work more easily
- Keep cross-functional communication and collaboration including Medical, Market Access & Government Affairs, Commercial Excellence and other departments.
- Some additional assignments related to marketing project
Patient-Focused Mindset & Others:
- Understand disease pathology, how it impacts the patient and where AstraZeneca’s products best fit during the treatment process
- Demonstrating knowledge and understanding of patients’ needs
- Improving the patient experience and long-term value creation.
- Any other duties that may be assigned from time to time as required by the business
**Development pathways**
- Lead omni - channel project across portfolio & disease awareness campaign
- Transition from a portfolio support to a brand product management ownership
**Qualifications**:
- Bachelor’s Degree in Pharmacy or related field
- 3-5 years of pharmaceutical experience, Respiratory & Immunology experience preferred
- 3 years’ sales, marketing and/or promotions experience
- Good in English, Microsoft Word, Excel and Power Point.
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