Brand Manager

1 day ago


กรงเทพมหานคร, Thailand Elabram Full time

Key Responsibilities

Develop Marketing strategy and plan including above the line, below the line, in store activities and digital to achieve sales target.
Plan and develop usage of online influencers, write content guideline, and follow up until complete.
Responsible for designing of POSM and related materials to support brand planning and market execution.
Manage design & media agencies to define and communicate the brand.
Plan and develop usage of online influencers, write content guideline and follow up until complete.
Analyse and monitor market situation, market trend and competitors’ movement.
Monitor brand performance and control marketing budget per agreed plan.
Assist in brand’s day to day operational activities.
Collaborate with colleagues from across related departments to ensure branding is consistent.
Associated with New Product Development projects from design, artwork development until product’s availability in the market.
Initiate marketing strategies/tactics and promotions to drive sales in each channel.
Develop, maintain and execute to a social media calendar aligned with marketing communication plans and digital strategy for the brand.

**Key Requirements**:
**Qualification**:
Male and Female
Maximum age at 40 years old
At least 3-5 years of working experience in marketing of consumer goods/FMCG company/Products mom & baby.
Bachelor’s degree or Master ‘s degree in Marketing or any related fields.
Experiences in Trade Marketing would be an advantage.
Experience in launching new brand would be an advantage.
Experience in personal care and skincare industry would be an advantage.
Understanding the overall marketing of consumer products; NPD launch, Marketing Communication, Digital marketing, etc.
Strong analytical skills and be able to look at issues from different perspective.
Creative and up to date with latest trend and best practices.
Good command of English and Computer literacy in Microsoft Office.
Good Project management interpersonal skill.
Active, Optimistic, Open-mined, Problem solving oriented.
Multi-tasking, can do attitude and work well under pressure.
Able to work independently and can work well with other co-workers.
Eager to drive Thai brand
Gender
Male & Female
Max. Age
40 yo
Min. GPA
2


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