Digital Account Executive
5 months ago
Seniority Level
Junior
Employment Type
Permanent
Scope
- Job Description
- Mediatropy is an independent award-winning Digital Agency with over 70 people across offices in Singapore, Hong Kong, Bali, Vietnam and Shanghai. We provide full service (strategy, ideation, creative production, web development and media buying) to a diversified clientele, with a speciality in hospitality and personal finance. We are passionate about cultures and travel, and most of our work is done in-house as we all like to be hands-on. We are a great team environment to settle in, a place to learn and feel valued as all our efforts contribute to the success of the company.
- Responsibilities
- Market & Consumer Research
- You will support the senior leads in developing consumer and brand research to help develop creative ideas, messaging strategies, campaign planning and user journey mapping.
- Campaign Management and Strategy Support
- As an Account Executive/Sr Account Executive, you will support the Account Manager/Director in driving projects through its entire campaign life-cycle, from inception to post-launch analysis and optimization. You may be looped in to support in the following range of tasks:
- Create, propose and refine media plans/editorial approach with the clients
- Plan, track and help implement multi-platform campaigns
- Develop weekly/monthly reports for clients
- Liaise with media, tech, creative and senior leads on briefs, updates and other requests from clients
- Project manage timelines and internal resources in consultation with the senior leads
- Content & Creative Production Support
- Help project manage content and creative production:
- Participate in content strategy / art direction brainstorming
- Collaborate with internal and external parties to execute strategies
- Produce and validate with client content calendars, mockups and final creatives
- Produce regular (weekly, monthly or quarterly) and ad-hoc reports as needed for clients and internal stakeholders
- Liaise with suppliers, organise meetings and ensure that the different moving parts of the project is smoothly coordinated and delivered on time and within budget
- Develop project costing in consultation with senior leads
- Client Management Support
- You will shadow an Account Manager or Director in managing client relationships, with the view that you will learn and be able to lead conversations with clients eventually.
**Requirements**:
- Required Skills & Attributes
- Great written and verbal communication skills
- Enjoys collaboration with clients and team mates
- Has an open mind and growth mindset
- Has two eyes for details and formatting
- Has an open communication style
- Prior experience in similar agency or scope of work is preferred
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