Associate Performance Marketing Manager
18 hours ago
**Company Description**:
Traveloka is a technology company based in Jakarta, Indonesia. Founded in 2012 by ex-Silicon Valley engineers and aims to revolutionize human mobility with technology. Today we are expanding our reach by operating in eight countries and experimenting with new endeavors that will create large impact in the markets and industries we touch
**About the role**
Performance Marketing Associate Manager will support the team in SEM and special project management and exploration, and from time to time, he/she is expected to support the team in general performance marketing execution. The scope is not only execution and reporting, but also internal and external collaboration and catching up with trends and technology, while supporting a Senior Associate Performance marketing manager in achieving Projects' and Markets' goals.
**Responsibilities**
- Daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend
- Responsible for managing big scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed
- Able to detect any technical issues, proactively raise and follow up this issue to be fixed
- Identify optimization opportunities / growth, and analyzing the impact and effort required
- Execute and prioritize all the tasks / activities within the managed campaigns
- Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered
- Collaborate closely with the internal stakeholders in achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution
- Proactively provide market insights or performance marketing insights that's helpful for the stakeholders to gain insights or make decisions
- Capable of leading and managing big projects with mínimal supervision that can potentially create value for the whole team
- Accrue and process all the paid invoices in a timely manner
The above will be delivered by:
- Working very closely with Senior Performance Marketing Associate Manager as supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized
- Keep track of technological and product updates for assigned projects
- Develop execution to achieve paid media objectives (CAC, CIR)
- Manage Traveloka advertising accounts on all assigned platforms, maintaining, reporting, and optimizing.
- Manage spending vs KPIs balancing to have dynamic optimization based on needs, markets & real-time performance
- Stay informed of new betas, tactics, and data trends within the paid search/display industry.
- Ensure all online advertising best practices have been implemented
- Provide bi/weekly/ and/or monthly performance reports on each digital channels and funnels, and circulate to relevant stakeholders
**Qualifications**
- Minimum 3 years experience in digital marketing (display or SEM, display would be more preferable)
- Possess exceptional critical and structured thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
- Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
- Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
- Good communication skill, self-driven, proactive, love challenges, and enthusiasm to pursue excellence
- Proficiency in Excel or similar data processing tool
- Fluency in English is mandatory
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