Brand Marketing Manager

7 days ago


กรงเทพมหานคร, Thailand Ancor Full time

**Position: Brand Manager - Liquid Milk**

**Key Accountabilities**:

- **Deliver business growth and profitability** as company’s target
- Develop assigned **portfolio and brand strategies** to ensure achievement of business targets
- Translate strategies into integrated marketing plan
- Lead team to develop impactful marketing plan with actionable activities
- Ensure the successful implementation of approved marketing programs towards achieving the set objectives
- Manage A&P budget to ensure the most efficiency in order to achieve business objectives
- Supervise and coach team to achieve performance target and develop team’s skills
- Translate business objectives into brand’s and product’s strategic direction
- Lead team to translate strategic direction into integrated marketing plan
- Develop portfolio strategies/brand with brand implement brands plan to ensure that brand objectives are achieved
- Lead team and cross functions to initiate and manage new product development projects to ensure timely launch plan
- Seek for consumers understanding through **consumer insight development**, habits and attitude study from researches information as well as regular market /home visits to seize market opportunity and continue building brand equity on consumer’s mind
- Manage and monitor on brand expenditure of total brands and understand any elements cost that will impact to brand profitability
- Work closely with internal resources (Sales Team, Trade marketing, supply Chain, Financial etc) to ensure that product and brand activities are correctly managed as agreed business plan
- Manage outside resources (agencies, research companies, suppliers and etc.) to ensure that all brand activities are in line as objectives
- Plan, lead, supervise, give coaching, and motivate the responsible subordinates (ABM) to achieve the common goals/targets.
- Show and make clear understanding to the subordinates about their career path. And if necessary, provide a supervision and good motivation in case they lack some skills so that they can deliver performance and finally reach to higher position level in the future.

**Qualifications**:

- Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Management or equivalent
- Minimum 5-7 years of brand management experience in FMCG
- Good organizational and planning skills
- Strong adaptability, good people skills
- Leadership qualities
- Interpersonal skills
- Good understanding of financial management
- Excellent written and verbal communications skills across functions
- Good negotiation and presentable skills
- Analytical Skills
- Creative and Strategic thinking
- Resourceful, through with perseverance
- Analytical
- Initiative & flexible
- Self-motivated
- Aggressive and out-going individual
- Enthusiastic with positive outlook
- Persuasiveness
- Adaptable
- Innovator



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