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Brand Manager-bangkok

5 months ago

กรงเทพมหานคร, Thailand JTI - Japan Tobacco International Full time

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the opportunity to grow, travel and develop, **amazing things can happen**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
- Department: Marketing_
- Location: Bangkok, Thailand_
- Reporting to: Marketing Director_

**Brand Manager**

To develop commercial brand strategies and the plans to deliver on these strategies. Translate brand strategy into brand communication materials and coordinate with Field Marketing, Sales, Agencies and Suppliers to ensure excellent execution of programs and communications. Lead new product development process with the help of GBS.

**What will you do?**
- Develop Annual and ongoing Commercial Brand Strategies and Plans. Translate these strategies into effective programs and communication materials that comply with Regulation.
- Lead New Product and Packaging Development process with the help of GBS and develop the Launch Plan for the New Product/Pack
- Work closely with Field Marketing, Sales, Agencies and Suppliers to ensure excellent execution of Brand Programs and Communication.
- Understand the consumer and trade intimately and align Brand Strategies and Plans accordingly
- Responsible for regular brand performance tracking and report, which includes analysis of Nielsen data, internal shipment/ distribution as well as the usage of U&A study or implement a quick study (if necessary) to improve brand performance

**Who are we looking for?**
- Minimum bachelor's degree in Marketing or relevant
- Minimum 7 years in FMCG in Marketing and Brand Management
- Native Thai language and intermediate English proficiency
- Extensive Marketing and Brand Management knowledge and experience
- Good Business and Financial Acumen
- Strong Data Analysis foundations

**What's in it for you?**
- Work at our JTI office in Bangkok.
- Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
- Experience the culture of an Investors in People certified company
- Find out why 9 out of 10 employees recommend us to a friend.
- Understand why 9 out of 10 employees say they feel free to be themselves.