Off-line Experience Senior Officer
6 months ago
Oversee the overall off-line experiential activation, managing common space, and offline media.
Initiate off-line marketing plan and concept for responsible mall, develop key strategies, and ensure they match with the targeted customers, and can be encourage the greatest experiences of them.
Optimize the space allocation for both common space and in-store media.
Lead the implementation for event campaigns, set up exhibition space and display promotion materials with ensuring the greatest number of customer traffic and revenues.
Manage and sell common space and media to the end consumer/business purchaser through various sales channels.
Coordinate with all stakeholders for on ground implementation.
Work with related team ie. corporate partnership management for sponsor package.
Maximize the cost and budget for the off-line marketing projects to achieve the business plan.
**Qualifications**:
Bachelor s or Master s Degree in related fields, especially in Marketing Communication, Mass Communications, or.
More than 3-5 years of experiences in marketing related fields.
Have experiences in on-ground event management, in-mall media management, or other off-line marketing communications.
Have experiences in a large shopping complex, or marketing agency will be an advantage.
Strong communication, persuasion, and partnership management skills.
Understand the business trends, customer behaviors and be able to evaluate opportunities for growth.
Agile and creativity.
Proven skill in project management with budget control.
Good command in English.
**Job skills required**: Project Management, English, Coordinate, Creativity
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