Marketing Manager

6 months ago

ปทมธาน, Thailand Reeracoen Thailand Full time

**Industry**:
Manufacturing(Food)- Be responsible for all marketing procedure to achieve brand mission and business goals
- Create & implement marketing activities to build brand awareness & sales achievement
- Engage and work with regional team in defining & implementing product strategy, brand strategy and communication strategy
- Prepare annual brand plan to achieve the business goal
- Manage product and price strategy to increase incremental sales by cooperating with R&D & sales team
- Strengthen product portfolio and develop new product concept by cooperating with R&D team
- Conduct research with regional team to study attitude & usage of consumers
- Strengthen brand equity via marketing communication and activities
- Review brand performance and evaluate marketing campaign to identify key learning & counter measure
- Cooperate with creative agency & media agency to strengthen brand through all marketing communication & activities
- Develop communication concept and packaging concept to satisfy consumer satisfaction
- Monitor & analyze sales performance, market situation, competitors and consumer behavior trend in order to find the triggers & barriers for business
- Manage & control marketing BG to deliver cost effectiveness
- Explore the new way for profitability growth
- Cooperate with internal team such as sales, R&D, purchasing, accounting and HR to achieve business objective
- Involve channel activities to synergize plan for effective execution and stimulate sales
- Coach & develop team to meet company’s goal
- Receive issues, problems, complaint & suggestion about food safety from subordinate and solve the problem step by step

**Qualifications**:
**Requirement**:

- 【Must】- Bachelor/Master in Marketing or related field
- Experience in Food Marketing at least 10 years and 5 years in Manager level
- M/F Age 35-50 years old
- Business in English
- Experience from food or FMCG**English Level**:
Level 3 - Business Level**Other Language**:
English

**Addition Information**:
**Benefit**:
**Working Hour**:
8.00 ~ 17.00**Holiday**:
**Job Function**:

- Branding
- Trade Marketing
- Content Marketing
- Offline Marketing
- Product Management

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