(Re-advertisement) Fundraising Officer

13 hours ago


Thailand UNICEF Full time

**Job no**: 563705

**Contract type**: Temporary Appointment

**Duty Station**: Bangkok

**Level**: NO-1

**Location**: Thailand

**Categories**: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, **better future.**

**Learn about what we do to create a fair chance for every child in Thailand, click **here**.**

**How can you make a difference?**

Digital (Fundraising Officer)-Competitive remuneration package.

Are you excited by the prospects of diving into an industry that is at the precipice of great disruption and change? Are you emboldened by the opportunity to chart an innovative new path in the future state of **digital marketing**? Are you ready to widen your horizon and work alongside with our global community of digital experts that includes strategy, analytics, campaign management, optimization and omnichannel marketing?

Then a career in UNICEF is just right for you

This is a highly empowered working environment where you will be accounted with full ownership to drive high quality work.

The Digital Fundraising Officer is responsible to play a key role in utilizing data insights to develop fundraising and marketing potential in digital, mobile and integration of other channels.

**Major Responsibilities**

As part of the digital fundraising team this role will support both the private sector fundraising team (individual giving, business, and high value) and the communications team (digital, brand) to enhance the performance of campaigns.

As the owner of digital analytics and intelligence in the organization, this role will build and maintain digital performance infrastructure and act as the go-to expert on campaign, content and paid media performance on digital channels. Through the development of systematic performance reporting and insights the role will enable UNICEF to boost the online presence, brand identity, engagement and income generated from digital channels.

1. Support in setting-up, launch and implement of UNICEF Thailand’s in-house digital analytics capabilities by building a strong analytics framework and providing data expertise:

- Provide visibility of revenue drivers by facilitating best practices learnings for analytics and conversions, delivering insights for campaign optimization
- Standardize campaign tagging and tracking and together with the team to facilitate proper metrics for evaluation
- Integrate 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors
- Assist in developing a digital dashboard (i.e. Google Data Studio, Power BI) that will allow all levels of stakeholders to track integrated campaign data consistently
- Assist in creating a workplan for the continuous evolution of analytics within the team, in collaboration with the Fundraising Specialist (Individual Giving)
- Assist in ad tech solutions

2. Support Fundraising Specialist (Individual Giving) to identify and set best practices and standards in analytics, providing benchmarks and insights to optimize digital performance to achieve revenue goals:

- Provide correct set-up of Google Analytics, Dashboards and Google Tag Manager
- Analyze cross-device measurements and TV attribution measurements
- Resolution of technical incidents and validation reviews of previous implementations
- Facilitate in the evolution of tracking in cookie-less/restricted environments

3. Support the testing culture within the digital team and with the digital agency, together with the Fundraising Specialist (Individual Giving):

- Set matrices for A/B or multivariate testing, depending on the nature of the test
- Set objectives, hypotheses, variables and metrics to determine winning tests
- Learn, iterate and build a robust testing framework, whether through social media ads, website landing pages or CRO

4. Provide data and knowledge management support by identifying and organizing data and learnings into actionable recommendations:

- Support the Fundraising Specialist (Individual Giving) in creating reports on a weekly, monthly and periodic basis by providing accurate and up-to-date digital and donor/income data or trends
- Master digital metrics and KPIs and facilitate setting benchmarks for the measurement of digital campaigns (i.e. CTR, CPC, ROAS, Reach, Impressions, Conversion Rate, etc.)
- Master donor retention and value maximization KPIs for digital donors by understanding donor journeys, survival rates, fulfillment rates, long-term values and other retention metrics

5. Support the Fundraising Specialist (Individual Giving) in



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