Fundraising Officer

**Job no**: 576735
**Contract type**: Temporary Appointment
**Duty Station**: Bangkok
**Level**: NO-1
**Location**: Thailand
**Categories**: Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job - it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

**For every child, **better future.**

**_ Learn about what we do to create a fair chance for every child in Thailand, click _**_here_**_._**

**How can you make a difference**?**

Digital Marketing Analyst (Fundraising Officer) Competitive remuneration package

UNICEF Thailand is looking for a passionate Digital Marketing Analyst (Fundraising Officer) to help drive data excellence within our dynamic fundraising team. This role offers a competitive remuneration package and benefits, and excellent growth opportunities.

Are you energized by the challenge of diving deep into data that bridges digital marketing and customer retention? Imagine owning the entire lifecycle of data—collecting, organizing, analyzing, and visualizing insights that directly shape the future of our digital fundraising strategies. You’ll collaborate with global experts in strategy, analytics, campaign management, optimization, and omnichannel marketing in a highly empowered working environment where you will be accounted with full ownership to drive high quality work.

The Digital Marketing Analyst (Fundraising Officer) is responsible to play a key role in utilizing data insights to develop fundraising and marketing potential in digital, mobile and integration of other channels.

**Major Responsibilities**

As part of the digital fundraising team, this role will support both the private sector fundraising team (individual giving, business, and high value) and the communications team (digital, brand) to enhance the performance of campaigns.

As the owner of digital analytics and intelligence in the organization, this role will build and maintain digital performance infrastructure and act as the go-to expert on campaign, content and paid media performance on digital channels. Through the development of systematic performance reporting and insights the role will enable UNICEF to boost the online presence, brand identity, engagement and income generated from digital channels.

1.Support in setting-up, launch and implement of UNICEF Thailand’s in-house digital analytics capabilities by building a strong analytics framework and providing data expertise:

- Provide visibility of revenue drivers by facilitating best practices learnings for analytics and conversions, delivering insights for campaign optimization
- Standardize campaign tagging and tracking and together with the team to facilitate proper metrics for evaluation
- Integrate 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors
- Assist in developing a digital dashboard (i.e. Google Data Studio, Power BI) that will allow all levels of stakeholders to track integrated campaign data consistently
- Assist in creating a workplan for the continuous evolution of analytics within the team, in collaboration with the Fundraising Specialist (Individual Giving)
- Assist in ad tech solutions

2. Support Fundraising Specialist (Individual Giving) to identify and set best practices and standards in analytics, providing benchmarks and insights to optimize digital performance to achieve revenue goals:

- Provide correct set-up of Google Analytics, Dashboards and Google Tag Manager
- Analyze cross-device measurements and TV attribution measurements
- Resolution of technical incidents and validation reviews of previous implementations
- Facilitate in the evolution of tracking in cookie-less/restricted environments

3.Support the testing culture within the digital team and with the digital agency, together with the Fundraising Specialist (Individual Giving):

- Set matrices for A/B or multivariate testing, depending on the nature of the test
- Set objectives, hypotheses, variables and metrics to determine winning tests
- Learn, iterate and build a robust testing framework, whether through social media ads, website landing pages or CRO

4. Provide data and knowledge management support by identifying and organizing data and learnings into actionable recommendations: