Senior Business Analyst, Customer Lifecycle

5 months ago


Thailand Lazada Full time

Location:
**Thailand**
- Department: eCommerce Platform- Location: Thailand- Team and Role Introduction:

- The Regional Retention Operation team is responsible for the delivery of end-to-end customer journeys with the aim of optimizing customer engagement and retention across the region. This includes utilizing data-driven approaches to develop customer segmentation, customer engagement frameworks, and investment guidelines. Join us in creating meaningful connections and exceptional experiences for our customer, driving long-term success.**Responsibilities**:
- Develop and execute comprehensive user growth strategies tailored to the region's specific markets. Analyze regional trends user behavior, and competitive landscape to drive effective decision-making.
- Implement customer lifecycle engagement strategies to create meaningful customer experiences and drive acquisition, retention, and customer lifetime value.
- Utilize data analytics to gain valuable user insights, identify growth opportunities, and assess the success of user growth campaigns. Provide recommendations to optimize strategies and meet growth targets.
- Plan and conduct A/B tests and experiments to optimize conversion rates, user onboarding, and user journey. Implement findings to refine and enhance growth strategies.
- Collaborate with country-specific teams to understand local market dynamic and adapt growth strategies to cater to regional needs. Share best practices and insights to foster a cohesive growth culture.

**Job Requirements**
- Requirements/Qualifications(must have):
- Degree in Business Management / Analytics, Marketing, Communications or equivalent practical experience.
- Minimum 3 years of experience in marketing automation, campaign management and/or digital marketing operations, with experience in developing and implementing marketing automation solutions at scale.
- Proven track record of success in user operations, digital marketing, or related roles in regional or multi-country context.
- Strategic able to problem solve in a structured manner.
- Excellent cross-functional collaboration skills with stakeholders at all levels.
- Enjoy the challenges of a fast-paced, high-stakes ecommerce.

Requirements/Qualifications(good to have):
LI-EL1



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