Brand Manager
1 week ago
Key Responsibilities
Propose and approve Marketing & Investment plans with owners/senior management including brand positioning, product portfolio, channel strategy, and activity planning to achieve sales targets.
Define NPD and EPD projects for in-house Product Development team to deliver exciting products to our target customers
Work with support from our in-house Digital/E-Commerce team and external creative & media agencies to deliver exciting brandc communication and product launch campaigns
Work with in-house Design team on Packaging, POSM and Digital materials to maximize impact of brand communication in-market.
Analyze brand performance and control marketing budget per agreed plan
Lead ABMs in excecuting brand’s day-to-day operational activities
**Key Requirements**:
At least 5 years of work experience in marketing of a leading FMCG company
Bachelor’s degree or Master ‘s degree in Marketing or any related fields.
Experience and successful track record in launching new brands and products will be an advantage.
Creative and up to date with latest trends and best practices in Thai Consumer Goods
Good Project Management and Interpersonal skills
Good command of English and Computer literacy in Microsoft Office
Eager to drive Thai Consumer Brands.
Gender
Male & Female
Max. Age
30 - 45 yo
Min. GPA
2.5
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